THE BLUES IS IN DANGER
OF BECOMING A HISTORIC
MUSIC FORM

 

 

We want people to buy blues music, but first we need them to buy into blues music again. You can't fake the blues. To find an authentic source of pain and turmoil we'll turn to America's prisons. From there, we'll launch a reform program that's also a blues record label.

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IT STARTS IN DETROIT

Members of the Detroit Blues Society will educate inmates at the Old Wayne County Jail in Detroit. They'll cover blues history and basic music composition. The blues requires less technical training; the more weathered the singer the better. 

 

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AS THE PROGRAM PROGRESSES

Standout inmates will be selected to perform their original songs live. The performance will take place in the Old Wayne County Jail, while being broadcast live to ticketed viewers in old-timey blues theatres across the country.

 

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THE RELEASE

We'll record Old Wayne County Jail Live and release four songs on a 7" record. Profits from record sales will go right back into funding the Five To Life program at Old Wayne County Jail and kick starting new programs in other prisons.

 

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IN-STORE INTERACTIVE 

We'll crowdfund each release and put the profits back into the program.

 

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Collaborators: Larissa Cole, Writer / Anthony Kondeati, Strategy / Will Espinoza, Brand Management / Kevin Fitz, Writer