AN
AWARENESS
STUNT
Solo Stove makes a smokeless fire pit called the Bonfire 2.0. It's a great product. It's innovative. It's somehow smokeless. Now there's no more post- fire-pit-stank on your hair and your clothes. Solo Stove Fixed Fire, but the problem remained: no one knew who they were yet.
Our brief: make 'em a household name.
GOING
SMOKELESS
Solo Brands can own the "smokeless" RTB, but how do we disrrupt the cozy market of fire pit brands with this claim? We turned to the one-to-one, multigenerational smoker of them all, the last person on Earth who'd go smokeless. Then, we pulled the rug on America. Trending No. 1 twice, breaking the internet and putting the words "Solo Stove" in the mouths of the nation.
HEAT UP
FROM THE
FEET UP
We also designed this sweet, li'l LTO Snoop Stove. Contrarty to what the LinkedIn bros will tell you, these babies sold out in no time.
Selected Works
SNOOP x SOLO STOVEawareness stunt
DOORDASH - BACK TO SCHOOLcampaign
BONELESS THUG IN HARMONYbuffalo wild wings activation
BWW MOISTE TIE-LETTEstunt
BWW - RALLY CAPstunt
CarMAXministunt