Buffalo Wild Wings / Boneless Thugs-N-Harmony

SHORT FILM + ACTIVATION

We got one of the 90's most influential rap groups to change their name...for the love of boneless wings. 

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The group announced the name change on Instagram and the rest of the internet lost its damn mind.

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Then the best thing happened: people started believing the name change was acutally a thing. 

With

Creative Directors: Mik Manulik + Mike Kelley

Writer: Jacob Pankey

Press

AdWeek

Ad Age

BET

Billboard

Complex

Entertainment Weekly

Rolling Stone

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ALLISON APPERSON ART DIRECTOR